Karu is a line of artisanal home textiles and clothing founded on the connection between thoughtful design and living well.

Balancing style with simplicity and craftsmanship with ease, each versatile piece is designed to convey the softness of feeling at home whilst being timeless. Traditional and sustainable processes unite with contemporary aesthetics across home furnishings, sleepwear, and seasonless apparel collections. Whether in the carved wooden block prints or hand quilting, dyeing, and stitching, each Karu product has a handprint, making it subtly unique.

Emerging from a partnership between lifelong friends Alexis Barrell and Fiona Mackay, Karu was conceived during a summer afternoon conversation on the meaning of home. Guided by an idea of belonging and belongings that are more than just physical, the collections reflect a fluid existence where work, life, place, and style meet.

Drawing inspiration from their home country, the brand’s name (and spirit) refers to the Karoo: an evocative semi-desert region in South Africa. From design motifs to the handmade process, Karu references the colors, textures, flora, and more abstractly, the closeness to nature and gentle lifestyle in this remote and beautiful place.