Founded by Lucy McCarthy, ÙMÛ ÕRÅ is the creative amalgamation of ancient African healing rituals and Modern Science that takes us “back to Africa, back to nature, back to wellness, and back to the beginning”. This African skincare brand aspires to bring back empathy in skincare through being rooted in integrity and transparency, this clean, vegan, and prebiotic amenities line is determined to do the right thing and recondition the future of skincare.