ANTSinLONDON was the fifth exhibition that we worked on with Lorraine Loots and Paintings for Ants. It was the first exhibition that was produced 100% by Artist Admin (without a gallery/client/agency in the destination city to help with production). Lorraine approached us with the dream of having the final exhibition of her 100 Paintings for Ants series of exhibitions in London in January 2019. We started working (developing a plan and a budget for the show) six months before the show was set to happen.
This gave us enough time to budget and look at all potential outcomes for the exhibition before setting off on making it happen. We created a 3D rendering of the full space with all the artwork on the walls so we could see what it would look like at the actual event. We also worked on marketing material and printed vinyl that we created renders of so we could actually see what they would look like on the windows and the walls.
All pieces were printed in South Africa and shipped over as this was the most cost effective and efficient way to execute. We applied for visas for the full team, built and extensive Press Kit and managed PR and press requests, built a sales system to process payment in a foreign country, manned the exhibition daily while it was running, managed all communication with 150+ clients around collection of their artwork and eventually shipped all artworks from London to clients who were not able to make the collection day.
This was the most comprehensive exhibition project that we have worked on to date and it rolled out perfectly (if we may say so ourselves!). We charged the client a flat fee that was set out at the beginning of the project and the fee ended up equating to roughly 10% of the total sales over the exhibition time. This is significantly less than the 40-50% that galleries usually charge for the same services, which proves that we can provide our clients with unmatched and extensive support for a fraction of what they’d normally pay.
For my first three solo shows - two in Cape Town and one in New York - it was DIY from beginning to end. If I compare those shows with the four that Artist Admin have managed (so far), there's just no going back to doing it alone. From negotiating (much!) better deals to making sure all the logistics, financial stuff and customer support is taken care of, their team just takes so much pressure off me and allows me to focus on what's most important to me: the work.
Category:Exhibitions & Tours
July 4, 2019